Marketing distribution, often referred to as distribution strategy or distribution channel, is a key component of the marketing mix that concerns the way a product is delivered from the manufacturer to the final consumer. In today’s global business environment with ever-changing customer needs, the right distribution strategy is essential for market success. 1. What is Marketing...

In today’s complex business environment, understanding channel flows in marketing channels is essential. Channel flows refer to the various tasks and functions that must be accomplished to get a product or service from the manufacturer to the consumer. These flows are crucial for maintaining smooth and efficient operations within distribution channels. Flow of Goods and Services The...

Although PPC advertising is generally regarded as the most effective way of advertising, it may not necessarily be the ideal choice for every project. A significant factor in success is the campaign setup, experience with its optimization, and knowledge of online marketing as a whole. But what if, even when all these points are met, it doesn’t make sense? How Do PPC Campaigns Work? To...

In today’s digital age, online advertising has become an indispensable tool for promoting products. With a wide array of tools available, beginners might find it challenging to navigate the entire landscape. Therefore, we provide a guide to help you understand the basics of online advertising and offer a step-by-step approach to get started. What Does Online Advertising Entail? Before...

If you are considering creating a new website using the WordPress content management system, we have created an overview for you explaining why to use WordPress instead of its competitors like Wix, Webnode, Shopify... Today, we have prepared 20 reasons why you should choose WordPress for creating your website: Why Use WordPress? 1. WordPress...

Google Sheets vs Excel If you are deciding which program to use for editing spreadsheets, Excel will surely come to mind first. The second popular option is Google Sheets. Is it better to play it safe and use Excel or give the new giant Google Sheets a chance?We have created a complete comparison of both programs for you. By the end, you will have a clear idea of...

What Are Databases Used For? Successful entrepreneurs have always relied on some form of database to help with decision-making and planning. Data collection used to involve manual methods like face-to-face customer interviews or surveys by phone, mail, or in person. Regardless of the method, most data had to be collected manually. Businesses needed this to better...

What Is the Most Difficult for Companies Preparing to Operate Online? Online marketing is not a simple topic. We have been in the field for many years and are still learning new tools and tactics. If you are asking the question, "What is the most difficult part of marketing?" We hope to help you today! When you spend a lot of time online, you...

Where Is the Independence Test Used in Practice? In today's era of coronavirus, we see independence tests every day. Every prediction that experts give us is based on this testing. Furthermore, independence testing is used in business, where companies want to know if their marketing efforts, for example, were correct. In general, the independence...

What is MySQL – MySQL for Beginners If you are interested in technology and want to understand it more easily, you have come to the right place. We create a guide for you on the basics of data, web creation, and marketing. What is MySQL? What does every company use it for? What is MySQL? The first thing we need to know is the pronunciation....