Server-to-server (S2S) tracking is a methodology for tracking user interactions and transactions that takes place between servers, rather than traditional client-side tracking in the user’s browser. This approach offers several advantages, including increased data accuracy, better user privacy protection, and more efficient integration of various marketing tools. Why Server-side Tracking is...

In today’s complex business environment, understanding channel flows in marketing channels is essential. Channel flows refer to the various tasks and functions that must be accomplished to get a product or service from the manufacturer to the consumer. These flows are crucial for maintaining smooth and efficient operations within distribution channels. Flow of Goods and Services The...

Although PPC advertising is generally regarded as the most effective way of advertising, it may not necessarily be the ideal choice for every project. A significant factor in success is the campaign setup, experience with its optimization, and knowledge of online marketing as a whole. But what if, even when all these points are met, it doesn’t make sense? How Do PPC Campaigns Work? To...

Google Sheets vs Excel If you are deciding which program to use for editing spreadsheets, Excel will surely come to mind first. The second popular option is Google Sheets. Is it better to play it safe and use Excel or give the new giant Google Sheets a chance?We have created a complete comparison of both programs for you. By the end, you will have a clear idea of...

What Are Databases Used For? Successful entrepreneurs have always relied on some form of database to help with decision-making and planning. Data collection used to involve manual methods like face-to-face customer interviews or surveys by phone, mail, or in person. Regardless of the method, most data had to be collected manually. Businesses needed this to better...

Where Is the Independence Test Used in Practice? In today's era of coronavirus, we see independence tests every day. Every prediction that experts give us is based on this testing. Furthermore, independence testing is used in business, where companies want to know if their marketing efforts, for example, were correct. In general, the independence...

What is MySQL – MySQL for Beginners If you are interested in technology and want to understand it more easily, you have come to the right place. We create a guide for you on the basics of data, web creation, and marketing. What is MySQL? What does every company use it for? What is MySQL? The first thing we need to know is the pronunciation....

What is web analytics for? Planning to create a website and wondering what web analytics is? Web analytics is the way of collecting and processing data generated from your site. Web analytics includes everything a user does on the given site. Their behavior is recorded and then processed into professional analyses. By using web analytics and especially the tools...