Although PPC advertising is generally regarded as the most effective way of advertising, it may not necessarily be the ideal choice for every project. A significant factor in success is the campaign setup, experience with its optimization, and knowledge of online marketing as a whole. But what if, even when all these points are met, it doesn’t make sense?
How Do PPC Campaigns Work?
To better understand the advantages and disadvantages of PPC advertising, let’s review its basic definition. The acronym “PPC” stands for “Pay-Per-Click.” A PPC campaign operates as paid internet advertising that only charges for actual clicks on the advertised link. You don’t pay for the rental of advertising space; the costs are calculated based solely on the traffic the campaign generates.
Regarding platforms and tools, PPC Google and PPC Seznam differ in many ways. While Czech Sklik offers virtually everything in one place, Google Ads is more popular and can be expanded with additional services like the unrivaled Google Analytics.
TIP: Planning to try your first internet campaign? We’ve prepared a step-by-step guide for you.
What Are the Advantages of PPC Advertising?
Immediate Results
PPC advertising can drive traffic to your website immediately after launch and instantly generate leads or sales. It definitely outperforms search engine optimization (SEO), where it can take months or even years to see results.
Precise Targeting
You can target PPC campaigns to specific audiences based on various factors, including location, demographics, interests, and behavior. This means your ads will only be shown to people likely interested in your product or service, increasing the chance of conversion.
Cost-Effective
Budgets are highly flexible and can be increased or decreased based on success, even during the PPC campaigns themselves. Additionally, you only pay for actual actions, specifically clicks, which are cheaper and more measurable than, for example, print or television campaign outputs.
What Are the Disadvantages of PPC Campaigns?
High Competition
For popular keywords or phrases, it can happen that the cost per click increases to the point where it simply doesn’t pay off for many businesses or companies. This problem can occur, for example, if you sell a very popular product with a low margin in your e-shop.
Ad Fatigue
Even very well-planned and executed PPC campaigns occasionally suffer from a lack of interest from the target group. Simply because ads are shown so often that they become boring and potential customers become immune to them.
Time-Consuming
As mentioned at the beginning, paid internet advertising often requires quite a lot of experience and a lot of time. This is most noticeable when managing multiple campaigns on multiple platforms simultaneously. In this case, a PPC freelancer or PPC agency can help.
Is Paid Internet Advertising Worth It for You?
To answer this question, you will definitely need at least some comparison data. Simply put, if you are advertising on highly competitive keywords and the cost per conversion significantly reduces the profit from sales, consider changing keywords or trying other promotional methods. We are happy to help!
