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Designing a New Visual Identity and E‑shop for a Local Coffee Brand

Challenge

A local coffee brand approached the team with no existing online presence or brand materials. The client needed a complete e-commerce website along with a fresh visual identity that would reflect the quality and character of their products. In addition to the creative work, the e-shop had to be fully integrated with the client’s internal systems — from inventory and logistics to customer service tools — to ensure smooth day-to-day operations.

Insight

Great coffee alone isn’t enough to stand out. A compelling brand story, a strong visual language, and an intuitive shopping experience are essential for converting first-time visitors into loyal customers. This project was about creating not just a shop, but a brand that could grow and connect with its audience.

Výběrová káva pražená s láskou od roku 2005. Vychutnej si to nejlepší z kávového světa. (7)
Výběrová káva pražená s láskou od roku 2005. Vychutnej si to nejlepší z kávového světa. (6)
Výběrová káva pražená s láskou od roku 2005. Vychutnej si to nejlepší z kávového světa. (5)
Výběrová káva pražená s láskou od roku 2005. Vychutnej si to nejlepší z kávového světa. (4)
Výběrová káva pražená s láskou od roku 2005. Vychutnej si to nejlepší z kávového světa. (3)

Strategy

The process started with brand discovery sessions to define the company’s values, tone of voice and ideal customer profile. From there, a complete visual identity was developed, including logo, color palette, typography and packaging suggestions.

A modern WordPress e-commerce website was designed and built to reflect the new branding. The store was integrated with all necessary back-end systems to ensure operational efficiency. Mobile performance, loading speed and clear product presentation were top priorities to support conversions across devices.

To help the client communicate consistently, a starter communication strategy was delivered, including tone-of-voice guidelines and example social media and email content.

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