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  • Capabilities
    • Performance Marketing
    • Analytics & Tracking
    • Cloud Integration
    • SEO in the Age of AI
    • Social Media Management
    • CRM & Direct Marketing
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    • Smart Tender Search
    • CLTV / CAC & New Customer Bidding
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Building a Profitable CLTV/CAC Model Through Smarter Bidding

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Why It Matters

Most acquisition strategies focus on cost per click or conversion, but long-term growth depends on understanding what each customer is truly worth. We help you build a CLTV/CAC model that ties bidding strategies to real business value.

Send Value-Based Signals to Advertising Platforms

Using first-party data and custom tracking, we send real-time conversion value signals back into Google Ads (via Enhanced Conversions, GTM server-side, or the Google Ads API), Meta Ads, Microsoft Advertising, Seznam Sklik, and other major advertising platforms. These signals reflect not just the conversion, but the predicted lifetime value of the customer.

End-to-End Website Analytics & CRM Integration

We build end-to-end tracking and analytics infrastructure — from website events to CRM outcomes — combining first-party and third-party data. Using tools like Google Tag Manager (GTM) and server-side tagging, we create a unified data foundation for your marketing and sales teams. Our setup enables advanced modeling of customer lifetime value (CLTV), customer acquisition cost (CAC), and other key metrics.

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At Convelink, we prioritize your privacy. We use your data according to privacy laws and our policies. Even as a local company, we ensure your information is always treated with the highest level of care and respect for your privacy.

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  • Home
  • Capabilities
    • Performance Marketing
    • Analytics & Tracking
    • Cloud Integration
    • SEO in the Age of AI
    • Social Media Management
    • CRM & Direct Marketing
    • Web & App Development
  • Solutions
    • Smart Tender Search
    • CLTV / CAC & New Customer Bidding
  • Careers
  • About us
  • Case Studies
  • Contact us
  • Home
  • Capabilities
    • Performance Marketing
    • Analytics & Tracking
    • Cloud Integration
    • SEO in the Age of AI
    • Social Media Management
    • CRM & Direct Marketing
    • Web & App Development
  • Solutions
    • Smart Tender Search
    • CLTV / CAC & New Customer Bidding
  • Careers
  • About us
  • Case Studies
  • Contact us

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