Building a Profitable CLTV/CAC Model Through Smarter Bidding
Why It Matters
Most acquisition strategies focus on cost per click or conversion, but long-term growth depends on understanding what each customer is truly worth. We help you build a CLTV/CAC model that ties bidding strategies to real business value.
Send Value-Based Signals to Advertising Platforms
Using first-party data and custom tracking, we send real-time conversion value signals back into Google Ads (via Enhanced Conversions, GTM server-side, or the Google Ads API), Meta Ads, Microsoft Advertising, Seznam Sklik, and other major advertising platforms. These signals reflect not just the conversion, but the predicted lifetime value of the customer.
End-to-End Website Analytics & CRM Integration
We build end-to-end tracking and analytics infrastructure — from website events to CRM outcomes — combining first-party and third-party data. Using tools like Google Tag Manager (GTM) and server-side tagging, we create a unified data foundation for your marketing and sales teams. Our setup enables advanced modeling of customer lifetime value (CLTV), customer acquisition cost (CAC), and other key metrics.
