Combining expertise across audience, analytics and technology to deliver connected measurement
Tracking Architecture
Track your CLTV/CAC ratios accurately with advanced tools like conversion scoring, API integration, non-consent conversion tracking, and the new customer flag.
Make smarter decisions
Conversion Scoring and CLTV
Gain deeper insights into your campaign performance with our advanced conversion scoring system. We assign calculated values to each conversion based on customer behavior, purchase value, and campaign attribution. This allows you to identify high-value actions and prioritize resources effectively.
Real-Time Data
Seamlessly integrate your systems with Google Ads API and other platforms for real-time conversion tracking. Our automated processes upload calculated values, GCLIDs, and enhanced conversion data daily, ensuring accurate and up-to-date reporting.
New Customer Identification
Easily distinguish between first-time buyers and returning customers with our New Customer Flag. This feature enables precise audience segmentation, allowing you to refine your marketing strategies and maximize customer acquisition.
Offline Conversion Tracking
Connect your offline sales with online campaigns. Using tools like hashed customer data and GCLID matching, we ensure your offline conversions are accurately attributed to the right campaigns, giving you a complete view of your marketing impact.
Custom Attribution Models
Go beyond basic tracking with custom attribution models. Whether it’s last-click, first-click, or data-driven attribution, we provide tailored solutions to ensure every touchpoint in your customer journey is accounted for accurately.
Update and Refine Conversions
Utilize our advanced tracking setup to generate actionable reports. Update and refine conversion data within 24 hours, incorporating changes like cancellations or order value adjustments. This ensures your campaigns are always optimized for the best results.
Cookieless Tracking
We handle end-to-end implementation for GA4, GTM Server-Side, Meta CAPI, Google Ads, and more, fully tailored to your tech stack.
Client-side tracking is no longer enough. With ad blockers, the end of third-party cookies, and strict privacy regulations, your marketing data is disappearing. Server-side tracking solves this by collecting and processing data on your own server or cloud — increasing accuracy, ensuring GDPR compliance, and unlocking the full potential of your campaigns.
